We believe our first responsibility is to our customer, to the single individual who buys our product. 

In meeting our customers’ needs, everything we do must be of a high quality and each individual product must get our special attention. We must constantly strive to reduce our costs and ensure that we always offer good value for the money we receive.

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We are responsible to our employees and we must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate and working conditions must be clean, orderly and safe. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, and their actions must be just and ethical creating an environment, which fosters excellence.

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We are responsible to the communities we live and work in. We must be good citizens, play an active role in improving civic amenities, and bear our fair share of taxes. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our shareholders. Business must make a sound profit and our shareholders must realize a fair return. The profit we make will give us the freedom to shape our future, to experiment with new ideas to pursue innovation with vigour. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times.

These principles are not easy to fulfill but they cannot be ignored. They have seen us through difficult times and are the real explanation for our success and the formula for our future.